- The cost of Game Pass plans will "inevitably" increase in the future due to inflation and a general slowdown in the subscription service's audience growth. The trend toward price increases will continue "for some time." This forecast was made by analysts interviewed by IGN publication, including Omdia specialist George Jijiashvili.
- The gaming division of Microsoft needs to increase the average revenue per user, experts say. The company will be able to do this by raising prices and attracting existing subscribers to more expensive tariffs. This, among other things, will allow Microsoft to compensate for the decline in sales of digital copies of Call of Duty.
- In the future, Microsoft may launch a separate Game Pass plan with built-in advertising, said Joost van Dreunen, former head of the now-closed SuperData analytics company. According to him, such a move from the company looks realistic, as such tariffs are already offered by other services, including Netflix.
- IGN's interlocutors agreed that Microsoft's current Game Pass strategy is risky, but it could lead to great success. However, if the Call of Duty games don't help grow Game Pass' audience, then "nothing will help," Jijiashvili summarized.
- Call of Duty: Black Ops 6 will be available on Game Pass from release day, which will be October 25. According to journalist Tom Henderson, Microsoft will add Modern Warfare III to the service's catalog by the end of July. The company has not made any announcements related to the appearance of already released parts of Call of Duty in Game Pass.
