A report from the Entertainment Software Association reveals that 72% of kids in the US want game-related gifts for Christmas. However, only 22% have specifically asked for physical games. Among the 500-plus children surveyed (ages 10 to 17), most are planning to request video game-related presents for the holidays.
Subscriptions are the most popular gift idea at 39%, closely followed by consoles (38%), game accessories (32%), and in-game currency (29%). Surprisingly, only 22% of the children surveyed expressed a desire for physical games this Christmas.
The ESA also conducted a survey with over 500 adults for this study. It found that one in three adults plans to buy video games for themselves or others, with 57% of parents considering video game-related gifts for their kids.
Game-related products topped the list, surpassing other gift ideas like money and gift cards (70%) or technology such as smartphones and smartwatches (62%). Books were at the bottom of the gift list at 26%.
Stanley Pierre-Louis, ESA president and CEO, noted, "More than 212 million Americans play video games regularly, so it comes as no surprise that games are at the top of this year's wish lists. Whether a family is getting a new console, updating their controllers and headsets, or adding to their library with new games and expansion packs, we know video games are a great tool for families to play together and connect during the holiday season and beyond."
Subscriptions are the most popular gift idea at 39%, closely followed by consoles (38%), game accessories (32%), and in-game currency (29%). Surprisingly, only 22% of the children surveyed expressed a desire for physical games this Christmas.
The ESA also conducted a survey with over 500 adults for this study. It found that one in three adults plans to buy video games for themselves or others, with 57% of parents considering video game-related gifts for their kids.
Game-related products topped the list, surpassing other gift ideas like money and gift cards (70%) or technology such as smartphones and smartwatches (62%). Books were at the bottom of the gift list at 26%.
Stanley Pierre-Louis, ESA president and CEO, noted, "More than 212 million Americans play video games regularly, so it comes as no surprise that games are at the top of this year's wish lists. Whether a family is getting a new console, updating their controllers and headsets, or adding to their library with new games and expansion packs, we know video games are a great tool for families to play together and connect during the holiday season and beyond."